Karolina Szymanska, CMO, Strategic Marketing Consulting, is the guest speaker at this event, hosted by Maura Abad, WIRAM Global Director, and supported by the Association of Asset Management Professionals.
The WIRAM Lunch will take place on Tuesday, December 9, from 11:30 a.m. to 12:30 p.m., as part of the agenda of activities for the 39th International Maintenance Conference IMC2025 in Marco Island, Florida.
Women in Reliability and Asset Management (WIRAM) continues to consolidate its presence and influence in different scenarios worldwide. As in previous years, WIRAM will be present at the 39th International Maintenance Conference IMC2025, at which it will participate as a sponsor. As part of this conference, the WIRAM Lunch will be hosted by Maura Abad, WIRAM Global Director, on Tuesday, December 9, in Marco Island, Florida. Karolina Szymanska, Fractional CMO & Strategic Marketing Consulting, will be the speaker at this event with her conference “The Hidden Currency: Purpose as the Catalyst for Human Potential and Entrepreneurship in the AI Era”.
Women in Reliability and Asset Management (WIRAM) is the organization that, under the umbrella of the Association of Asset Management Professionals (AMP), works to elevate and highlight the role and contributions of women to the industry. Divided into chapters around the world, WIRAM is committed to providing new professional perspectives to women seeking to develop their careers in this business, while also supporting new models of professional success to inspire girls and young women to explore a future in Industrial Maintenance, Reliability, and Asset Management.
Why should you participate in IMC 2025?
With its participation at IMC2025, WIRAM expresses its commitment in promoting women’s leadership within the industry.
The WIRAM Lunch at IMC 2025 will bring together leading figures from asset management, facility management, industrial maintenance, and related professions. The conference by Karolina Zsymanska, “The Hidden Currency: Purpose as the Catalyst for Human Potential and Entrepreneurship in the AI Era,” explores the value of purpose as a driver of innovation in the context of digitalization and Industry 4.0.
Zsymanska, who has extensive experience in marketing and designing strategies to drive organizational growth, highlights the importance of human purpose as the true compass for change and creativity, in order to create resilient businesses and develop a broad and far-reaching vision that goes beyond the use of digital tools, aligning people and organizations with a deeper meaning and offering results with a significant positive impact in return.
Participating in this experience means:
- Connecting with cutting-edge professionals and leading organizations in the sector
- Sharing high-value knowledge
- Exploring other approaches to the role of people, motivations, and purposes in the digital age
- Strengthening networking
- Enjoying a high-level conference, with the latest technological innovations and the most innovative approaches to organizational leadership
Reserve your spot and register for this conference, participate in the WIRAM Lunch at IMC2025. Don’t miss out on this incredible experience!
Register here: https://share.hsforms.com/1cii3ddbLTRyX2gZYHTKr5gcfa1h
