August 11, 2026

Episode 36 – Asset Management is what makes company goals tangible – Brendon Russ

[Season 2 – Episode 36]

Episode 36 – Asset Management is what makes company goals tangible – Brendon Russ

Asset management is what makes all an organization’s objectives tangible, beyond management models and corporate goals. This is what Brendon Russ shared with Maura Abad in the latest episode of the Asset Management Visionaries Podcast. Brendon holds a CRL Black Belt certification from the Association of Asset Management Professionals and has received numerous accolades throughout his career.

In this episode, Brendon speaks with Maura about the impact of Artificial Intelligence on the industry and people’s resistance to change, the value of Facility Management in creating safe, high-quality spaces, and how current technologies can significantly boost reliability, the results of which are evident in the quality of operations, profitability, the final quality of products and services, safety, and sustainability. “That’s what we’re trying to achieve: how we can leverage today’s technology, which is constantly advancing, and make it relevant and useful” -Brendon said in this interview.

Brendon Russ

Brendon Russ, CRL Black Belt, CMM, is Executive Director of Reliability and Asset Services at JLL and a member of The Reliability Leadership Foundation. He has a Master of Business Administration (MBA) specializing in International Business from Florida Atlantic University. Brendon is a Reliability Engineer with extensive experience in the food and beverage industry and deep expertise in condition-based maintenance, asset management, and change management.

Maura Abad: COO of the Reliability Leadership Institute, Global Director of the Asset Management Chapter, and Founder and Global Director of Women in Reliability and Asset Management (WIRAM), is a committed advocate for the power of communication to drive change and create opportunities for development. She has built a successful career in asset management and works to highlight the role of women within the industry. She is the founder and host of the Asset Management Visionaries Podcast, in which she interviews the industry’s most prominent leaders.

Episode contents:

0:00 Introduction

1:17 Who is Brendon Russ?

1:50 Tell us about your passion for facility management

3:16 What is Asset Management?

5:07 Tell us about digitalization and your involvement with the Reliability Leadership Foundation

6:38 Tell us about the work of the Digitization Consortium

8:27 An advice on Digitalization and Artificial Intelligence

9:28 Tell us about your volunteering work

11:40 Tell us about your CRL certification and your pathway to the Black Belt

14:50 A call to action on Asset Management

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